Content Strategy Audit Horizon

For years I thought I had content figured out. I was posting twice a week, tracking page views, and occasionally seeing a piece take off. But the results were inconsistent. Some months traffic climbed. Other months it flatlined. I could not explain why. The problem was not my writing. It was that I had never stopped to ask if my content was working as a system. That is when I finally sat down and ran a proper content strategy audit. It changed how I think about everything I